Learning Chinese is notoriously difficult and has long put off the most linguistically savvy Westerners... until now. Breaking down the Great Wall of language, ShaoLan Hsueh has unpicked Chinese characters and created a simple system for quickly understanding the basic building blocks of the written language. Working with renowned illustrator Noma Bar, she has developed a unique set of illustrations that are engaging and delightful, and offer a glimpse into the wonder of the Chinese language and culture.
The Chinese language is traditionally taught through a series of between roughly 180 and 215 radicals. These radicals are then used to form the characters of the Chinese language. Chineasy has broken down this collection of characters into their most basic and recurring forms, allowing students to learn fewer and simpler radicals that we have termed ‘building blocks’. One building block, or a specific compound form of the building block can be combined with one or more other characters to make a compound character. Two or more independent characters can be placed next to one another to make phrases. In compounds, a whole new character is created; in phrases, the placement of characters next to one another gives a new meaning to the collection of characters.
This principle of building blocks is what makes Chineasy so easy!
This beautiful box of 60 flash cards are designed to accompany the Chineasy book to develop your Chinese vocabulary and pronunciation.
Chineasy was created by the entrepreneur, investor, creator and author ShaoLan Hsueh. She launched this project after a rousingly well-received TED Talk in Long Beach, California in 2013. Several months later, she has built Chineasy into one of the most popular methods of learning Chinese across social media with more than 60 thousand+ followers across the Internet. ShaoLan is an entrepreneur with extensive business experience in both Asia and Europe. At the age of 22 whilst studying for her MBA she wrote four best-selling books on software in Taiwan, which were awarded 'book of the year' after their publication. She co-founded pAsia, one of the major players on Internet in Asia in 1990's, aged 24. After a second masters degree at the University of Cambridge she began Caravel Capital which she founded in 2005 to advise young technology companies. ShaoLan is active in the arts, education, current affairs and environmental matters. She is a member of several management and advisory boards of non-profit organisations in the UK, including the Saïd Business School of Oxford University, Asia House, and the New School Network, an organisation backed by the British Government promoting educational reform.
Graphically appealing, illustration-led new system for learning Chinese. --The Bookseller
Fear not, Grasshopper, learning Mandarin just got Chineasy ... may revolutionize the teaching of Chinese around the world ... In 25 minutes ShaoLan's method had done more for me than had two weeks of headaches clutching Collins's Easy Learning Chinese Characters. And that result probably speaks for itself. --The Sunday Times
Brilliantly simple ... It is truly a very accessible system also for kids and I am already getting the hang of it. Don't miss out on this. Get the book, put it on your night stand and read a few pages every evening. It will give you access to a whole new world. --AllMyGoodness.com
14 x 10 x 5 cm
Book Page Count
Book Publication Date
14 July 2014
Thames & Hudson