Learning Chinese is notoriously difficult and has long put off the most linguistically savvy Westerners... until now. Breaking down the Great Wall of language, ShaoLan Hsueh has unpicked Chinese characters and created a simple system for quickly understanding the basic building blocks of the written language. Working with renowned illustrator Noma Bar, she has developed a unique set of illustrations that are engaging and delightful, and offer a glimpse into the wonder of the Chinese language and culture. The books main section introduces the radicals the key characters on which the language is built and reveals how they can be combined to form a wealth of more complex words and phrases. In fewer than 200 pages, readers of all ages will have made the first steps towards a genuine appreciation of Chinese, loving every new character they learn.
Chineasy was created by the entrepreneur, investor, creator and author ShaoLan Hsueh. She launched this project after a rousingly well-received TED Talk in Long Beach, California in 2013. Several months later, she has built Chineasy into one of the most popular methods of learning Chinese across social media with more than 60 thousand+ followers across the Internet. ShaoLan is an entrepreneur with extensive business experience in both Asia and Europe. At the age of 22 whilst studying for her MBA she wrote four best-selling books on software in Taiwan, which were awarded 'book of the year' after their publication. She co-founded pAsia, one of the major players on Internet in Asia in 1990's, aged 24. After a second masters degree at the University of Cambridge she began Caravel Capital which she founded in 2005 to advise young technology companies. ShaoLan is active in the arts, education, current affairs and environmental matters. She is a member of several management and advisory boards of non-profit organisations in the UK, including the Saïd Business School of Oxford University, Asia House, and the New School Network, an organisation backed by the British Government promoting educational reform.
Graphically appealing, illustration-led new system for learning Chinese. --The Bookseller
Fear not, Grasshopper, learning Mandarin just got Chineasy ... may revolutionize the teaching of Chinese around the world ... In 25 minutes ShaoLan's method had done more for me than had two weeks of headaches clutching Collins's Easy Learning Chinese Characters. And that result probably speaks for itself. --The Sunday Times
Brilliantly simple ... It is truly a very accessible system also for kids and I am already getting the hang of it. Don't miss out on this. Get the book, put it on your night stand and read a few pages every evening. It will give you access to a whole new world. --AllMyGoodness.com
24.2 x 18.6 x 2.2 cm
Book Page Count
Book Publication Date
11 Mar 2014
Thames & Hudson